Bridging the gap between theory and practice in sales education
Sales and marketing are essential components of any business, directly influencing customer acquisition and retention. However, educational approaches often emphasize theoretical concepts, leaving students with limited practical experience. The SalesPro Racer simulation game was developed to address...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Faculty of Accountancy
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/131855/1/131855.pdf https://ir.uitm.edu.my/id/eprint/131855/ |
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