Islamic media algorithms and halal perception in Malaysia

In today’s algorithm-driven digital age, Islamic and Halal content is often promoted not for its authenticity or quality, but for its ability to attract engagement, frequently amplified by deceptive artificial intelligence (AI) systems. This article examines how viral trends and algorithms shape pub...

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Bibliographic Details

Main Authors:	Jamaludin, Mohammad Aizat, Rosli, Nur Liana Izzaty, Ibrahim, Muhammad Irhammudin
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA (UiTM), Malaysia 2025
Subjects:	The practice of Islam. Islam and work Technology
Online Access:	https://ir.uitm.edu.my/id/eprint/131725/1/131725.pdf https://ir.uitm.edu.my/id/eprint/131725/ https://journal.uitm.edu.my/OJS/index.php/JHSMR/
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