The influence of social commerce on consumer decision making: a case study of perishable pastry products

This study examines the relationship between social commerce adoption determinants, perceived trust, and purchase behavior among pastry product consumers. Data from 409 consumers were collected via an online survey and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The f...

Full description

Bibliographic Details

Main Authors:	A. Rahman, Faradewi Bee, Hanafiah, Mohd Hafiz, Mohd Zahari, Mohd Salehuddin, Benedict Jipiu, Lovelyna
Format:	Article
Language:	en
Published:	Research and Innovation Division, Universiti Teknologi MARA (UiTM) Selangor 2025
Subjects:	Diseases of children and adolescents Desserts, pies, and puddings. Pastry
Online Access:	https://ir.uitm.edu.my/id/eprint/130469/1/130469.pdf https://ir.uitm.edu.my/id/eprint/130469/
Tags:	Add Tag No Tags, Be the first to tag this record!