A study of 4P's in Tabung Haji Travel and Services (THTS) for non muslim perspective

The purpose of this project paper is to study which 4p's that leads to the number of non muslim perspective in Tabung Haji Travel and Services in Kota Kinabalu Sabah. This research is focusing on the traditional marketing mix which is the for 4p's (Product, Price, Place, and Promotion). Th...

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Bibliographic Details

Main Author:	Rahman, Farah Khaliesah
Format:	Student Project
Language:	en
Published:	2014
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/129232/1/129232.PDF https://ir.uitm.edu.my/id/eprint/129232/
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