From clicks to carts: How social media shapes food purchase behaviour in Klang Valley

The study investigates the impact of social media on food purchasing behavior in Klang Valley, Malaysia, emphasizing hashtags, social media influencers, and culinary festivals. Data were gathered using a quantitative research approach using an online survey administered to 100 respondents selected v...

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Bibliographic Details

Main Authors:	Kori, Nur Liana, Mohd Salleh, Mohammad Zaim, Mat Alini, Syukrina Alini, Saiful Bahry, Norliza, Mat, Azmi
Format:	Article
Language:	en
Published:	Universiti Teknologi Mara Selangor 2025
Subjects:	Affection. Feeling. Emotion BV Practical Theology Professional aspects of teaching and school administrators. Vocational guidance Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/129150/1/129150.pdf https://doi.org/10.24191/abrij.v11i2.8819 https://ir.uitm.edu.my/id/eprint/129150/ https://journal.uitm.edu.my/ojs/index.php/Abrij
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