APA (7th ed.) Citation

Kofar Naisa, F. U., Alhaji Sani, A., Al-Absy, M. S. M., Zahid, U., Pantamee, A. A., & Bala, H. (2025). Analyzing consumer behavior through organizational capabilities and digital technologies: The mediating role of proactive marketing. Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam.

Chicago Style (17th ed.) Citation

Kofar Naisa, Farouk Umar, Armaya’u Alhaji Sani, Mujeeb Saif Mohsen Al-Absy, Umair Zahid, Abdurrahman Adamu Pantamee, and Hussaini Bala. Analyzing Consumer Behavior Through Organizational Capabilities and Digital Technologies: The Mediating Role of Proactive Marketing. Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam, 2025.

MLA (9th ed.) Citation

Kofar Naisa, Farouk Umar, et al. Analyzing Consumer Behavior Through Organizational Capabilities and Digital Technologies: The Mediating Role of Proactive Marketing. Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam, 2025.