The impact of e-WOM, e-advertisement and trendiness of food and beverage on tiktok towards purchase intention in Klang Valley

This study investigates the impact of electronic word-of-mouth (e-WOM), digital advertising, and trendiness on TikTok in shaping purchase intentions in the food and beverage sector within the Klang Valley. A quantitative survey was conducted with 396 respondents, and the data were analyzed using cor...

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Bibliographic Details

Main Authors:	Ahmad Nazri, Nur Zafira Nabila, Rostam Affandi, Fatin Nurhafizah, Amirruddin, Muhamad Amirul Badlishah, Azli, Azwan Faris, Mohammad, Tajulurrus
Format:	Article
Language:	en
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2025
Subjects:	Malaysia Methods. Outdoor advertising. Billboards. Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/128298/1/128298.pdf https://ir.uitm.edu.my/id/eprint/128298/ https://www.jthca.org/
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