The behavioural intention of mobile payment adoption in food service establishments among generation X

This study investigates a relationship between the behavioural intention of mobile payment adoption in food services establishments among Generation X in Dungun, Terengganu. Specifically, the research has examined the influence of three key factors, which are Performance Expectancy (PE), Effort Expe...

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Bibliographic Details
Main Authors: Muhamad Zuni, Zulaikha Che, Deraman, Fauziah, Abd. Hamid, Maisarah, Ismail, Noralisa
Format: Article
Language:en
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2025
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/128297/1/128297.pdf
https://ir.uitm.edu.my/id/eprint/128297/
https://www.jthca.org/
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