Drivers of social media marketing continuance among MSMEs in emerging economies

Entrepreneurial activities in many business sectors nowadays are immensely significant for economic growth and national development. The utilization of marketing tools via online digital platforms such as social media marketing, pay-per-click advertisements, and search engine optimization is also ra...

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Bibliographic Details

Main Authors:	Putit, Lennora, Hamzah, Muhammad Iskandar, Abdullah, Mohamad Fariz, Syed Annuar, Sharifah Nurafizah, Yulianto, Arief
Format:	Article
Language:	en
Published:	Faculty of Business and Management ; UiTM Press 2025
Subjects:	Small business. Medium-sized business Social aspects. Social marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/128213/1/128213.pdf https://ir.uitm.edu.my/id/eprint/128213/ https://journal.uitm.edu.my/ojs/index.php/JIBE/index
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