Building resilient start-up: a comprehensive strategic framework for start-up survival

Start-ups are an essential aspect of the Malaysian economy, as they have the ability to generate economic growth and competitiveness. Malaysian start-ups have numerous challenges regarding funding, market information, and sustainability. The difficulties may cause the start-up to be unable to contin...

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Bibliographic Details

Main Authors:	Ibrahim, Irme Rafhan, Mustafa, Ammar Yasir, Hanif, Aqilah, Hamdan, Batrisyia Tihani, Ruslan, Maisarah, Wan Yusoff, Wan Hafiz Aizuddin, Ramli, Suriana
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2023
Subjects:	Business education Business
Online Access:	https://ir.uitm.edu.my/id/eprint/128111/1/128111.pdf https://ir.uitm.edu.my/id/eprint/128111/ https://ispike.uitm.edu.my
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