Building resilient start-up: a comprehensive strategic framework for start-up survival
Start-ups are an essential aspect of the Malaysian economy, as they have the ability to generate economic growth and competitiveness. Malaysian start-ups have numerous challenges regarding funding, market information, and sustainability. The difficulties may cause the start-up to be unable to contin...
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| Format: | Article |
| Language: | en |
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Universiti Teknologi MARA, Kedah
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/128111/1/128111.pdf https://ir.uitm.edu.my/id/eprint/128111/ https://ispike.uitm.edu.my |
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| _version_ | 1850998178843721728 |
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| author | Ibrahim, Irme Rafhan Mustafa, Ammar Yasir Hanif, Aqilah Hamdan, Batrisyia Tihani Ruslan, Maisarah Wan Yusoff, Wan Hafiz Aizuddin Ramli, Suriana |
| author_facet | Ibrahim, Irme Rafhan Mustafa, Ammar Yasir Hanif, Aqilah Hamdan, Batrisyia Tihani Ruslan, Maisarah Wan Yusoff, Wan Hafiz Aizuddin Ramli, Suriana |
| author_sort | Ibrahim, Irme Rafhan |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Start-ups are an essential aspect of the Malaysian economy, as they have the ability to generate economic growth and competitiveness. Malaysian start-ups have numerous challenges regarding funding, market information, and sustainability. The difficulties may cause the start-up to be unable to continue operations. A comprehensive framework includes effective funding mechanisms, market intelligence availability, and establishing a sustainable start-up model. Potential solutions have been proposed for each component, including improved communication and collaboration between start-ups and funding institutions. Centralized databases and mentorship programs can assist start-ups in identifying funding opportunities and mentors to help them navigate the application process. Improving market intelligence entails providing start-ups with the knowledge, skills, exposure, and experience needed for effective market research. Incubator and accelerator programs can assist start-ups in developing market information, entrepreneurship skills, and network building. Creating a sustainable company strategy entails putting social and environmental responsibilities first. Start-ups can develop products or services that solve specific social or environmental requirements, use environmentally friendly materials and reduce waste. Economic benefits, better entrepreneurship skills, and entrepreneur sustainability towards a successful start-up are all expected outcomes of following this strategic framework. Start-ups have the potential to establish a positive reputation, attract loyal customers, and contribute to a more sustainable future for all. Malaysia's start-up ecosystem has immense potential, and start-ups can continue to develop and prosper, given the correct support and resources. Malaysia can construct a solid and vibrant start-up ecosystem, promote economic growth and competitiveness, attract investment, generate jobs, and, most importantly, ensure the start-up's survival. However, more work has to be done to tackle the sustainability problems that start-ups face and fully realize their promise of moving Malaysia's economy ahead. |
| format | Article |
| id | my.uitm.ir-128111 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2023 |
| publisher | Universiti Teknologi MARA, Kedah |
| record_format | eprints |
| spelling | my.uitm.ir-1281112025-12-07T07:40:35Z https://ir.uitm.edu.my/id/eprint/128111/ Building resilient start-up: a comprehensive strategic framework for start-up survival Ibrahim, Irme Rafhan Mustafa, Ammar Yasir Hanif, Aqilah Hamdan, Batrisyia Tihani Ruslan, Maisarah Wan Yusoff, Wan Hafiz Aizuddin Ramli, Suriana Business education Business Start-ups are an essential aspect of the Malaysian economy, as they have the ability to generate economic growth and competitiveness. Malaysian start-ups have numerous challenges regarding funding, market information, and sustainability. The difficulties may cause the start-up to be unable to continue operations. A comprehensive framework includes effective funding mechanisms, market intelligence availability, and establishing a sustainable start-up model. Potential solutions have been proposed for each component, including improved communication and collaboration between start-ups and funding institutions. Centralized databases and mentorship programs can assist start-ups in identifying funding opportunities and mentors to help them navigate the application process. Improving market intelligence entails providing start-ups with the knowledge, skills, exposure, and experience needed for effective market research. Incubator and accelerator programs can assist start-ups in developing market information, entrepreneurship skills, and network building. Creating a sustainable company strategy entails putting social and environmental responsibilities first. Start-ups can develop products or services that solve specific social or environmental requirements, use environmentally friendly materials and reduce waste. Economic benefits, better entrepreneurship skills, and entrepreneur sustainability towards a successful start-up are all expected outcomes of following this strategic framework. Start-ups have the potential to establish a positive reputation, attract loyal customers, and contribute to a more sustainable future for all. Malaysia's start-up ecosystem has immense potential, and start-ups can continue to develop and prosper, given the correct support and resources. Malaysia can construct a solid and vibrant start-up ecosystem, promote economic growth and competitiveness, attract investment, generate jobs, and, most importantly, ensure the start-up's survival. However, more work has to be done to tackle the sustainability problems that start-ups face and fully realize their promise of moving Malaysia's economy ahead. Universiti Teknologi MARA, Kedah 2023 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/128111/1/128111.pdf Ibrahim, Irme Rafhan and Mustafa, Ammar Yasir and Hanif, Aqilah and Hamdan, Batrisyia Tihani and Ruslan, Maisarah and Wan Yusoff, Wan Hafiz Aizuddin and Ramli, Suriana (2023) Building resilient start-up: a comprehensive strategic framework for start-up survival. (2023) International Exhibition & Symposium On Productivity, Innovation, Knowledge & Education <https://ir.uitm.edu.my/view/publication/International_Exhibition_=26_Symposium_On_Productivity,_Innovation,_Knowledge_=26_Education.html>. pp. 628-638. ISSN 9789672948568 https://ispike.uitm.edu.my |
| spellingShingle | Business education Business Ibrahim, Irme Rafhan Mustafa, Ammar Yasir Hanif, Aqilah Hamdan, Batrisyia Tihani Ruslan, Maisarah Wan Yusoff, Wan Hafiz Aizuddin Ramli, Suriana Building resilient start-up: a comprehensive strategic framework for start-up survival |
| title | Building resilient start-up: a comprehensive strategic framework for start-up survival |
| title_full | Building resilient start-up: a comprehensive strategic framework for start-up survival |
| title_fullStr | Building resilient start-up: a comprehensive strategic framework for start-up survival |
| title_full_unstemmed | Building resilient start-up: a comprehensive strategic framework for start-up survival |
| title_short | Building resilient start-up: a comprehensive strategic framework for start-up survival |
| title_sort | building resilient start-up: a comprehensive strategic framework for start-up survival |
| topic | Business education Business |
| url | https://ir.uitm.edu.my/id/eprint/128111/1/128111.pdf https://ir.uitm.edu.my/id/eprint/128111/ https://ispike.uitm.edu.my |
| url_provider | http://ir.uitm.edu.my/ |