Determinants of online reservation acceptance: an empirical study

The evolution of E-commerce has created a competitive environment that changed the way of doing business. Travel-related industries such as hoteliers, airlines, and travel agencies compete effectively in the current business environment by adopting online reservation systems. Despite millions of dol...

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Bibliographic Details

Main Authors:	Ab. Aziz, Noor Hidayah, Mohamed, Intan Salwani, Omar, Normah
Format:	Research Reports
Language:	en
Published:	Penyelidikan & Jaringan Industri 2012
Subjects:	Malaysia Reservation systems
Online Access:	https://ir.uitm.edu.my/id/eprint/127399/1/127399.pdf https://ir.uitm.edu.my/id/eprint/127399/
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