Determinants of online reservation acceptance: an empirical study
The evolution of E-commerce has created a competitive environment that changed the way of doing business. Travel-related industries such as hoteliers, airlines, and travel agencies compete effectively in the current business environment by adopting online reservation systems. Despite millions of dol...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
Penyelidikan & Jaringan Industri
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/127399/1/127399.pdf https://ir.uitm.edu.my/id/eprint/127399/ |
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