Integrating SERVQUAL, Servicescape model and Stimulus-Response Theory to ascertain patronage of specialty coffee outlet
Customer patronage is critical to the success of a specialty coffee outlet. Based on this, the influence of service quality, physical environment, and promotion on customer’s patronage of a specialty coffee outlet was ascertained in this study. Convenience sampling was used to distribute 350 questio...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Perlis
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/126895/1/126895.pdf https://ir.uitm.edu.my/id/eprint/126895/ https://journal.uitm.edu.my/ojs/index.php/JI |
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