Using multiple linear regression to assess the influencing factors towards online purchase intention of Sarawak layered cakes

Nowadays, online purchases have become a major activity in shopping for goods and services. Following the changes in shopping activities brought about by the COVID-19 outbreak, several studies have investigated various factors influencing buyers' online purchase intentions. This study provides...

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Bibliographic Details

Main Authors:	Kenyang, Agnes Ayang, Hamdan, Anniza, Ali Hassan, Aimi Nuraida, Bujang, Noriham
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perlis 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/126888/1/126888.pdf https://ir.uitm.edu.my/id/eprint/126888/ https://journal.uitm.edu.my/ojs/index.php/JI
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