The effectiveness promotional strategy of Amanah Saham Nasional Berhad (ASNB) unit trust

The main objective of this research was to explore the effective Amanah Saham Nasional Berhad (ASNB) unit trust promotional strategies towards Malaysian. The respondents of this study were randomly selected from public area at Pemodalan Nasional Berhad Jalan Tun Razak, Kuala Lumpur. One hundred ques...

Full description

Bibliographic Details

Main Author:	Nor Hassin, Norhuwaina
Format:	Student Project
Language:	en
Published:	2011
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/126492/1/126492.pdf https://ir.uitm.edu.my/id/eprint/126492/
Tags:	Add Tag No Tags, Be the first to tag this record!