Human-computer interaction experience and customer loyalty in Chinese hotels: the moderating effect of brand trust

In the era of digital transformation, human-computer interaction has become a critical factor in shaping customer experiences and loyalty, particularly in the hospitality industry. This study investigates the relationship between human-computer interaction experiences and customer loyalty in Chinese...

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Bibliographic Details

Main Authors:	Xie, Lu, Yuan, Xinying, Chen, ZeYu, Lahap, Johanudin
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/126000/1/126000.pdf https://ir.uitm.edu.my/id/eprint/126000/
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