E-commerce requirement analysis and design with Fogg Behavior Model (FBM)

E-commerce platforms often struggle to convert user visits into meaningful actions, and this paper explores how the Fogg Behavior Model (FBM) can be used to design a more effective e-commerce (EC) platform. FBM focuses on three key factors that influence user behavior: motivation, ability, and trigg...

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Bibliographic Details

Main Authors:	Ahmad, Fauziah, Asmadi, Syafiyana Elysha, Janom, Norjansalika
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA 2025
Subjects:	Business Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/125992/1/125992.pdf https://ir.uitm.edu.my/id/eprint/125992/
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