E-commerce requirement analysis and design with Fogg Behavior Model (FBM)
E-commerce platforms often struggle to convert user visits into meaningful actions, and this paper explores how the Fogg Behavior Model (FBM) can be used to design a more effective e-commerce (EC) platform. FBM focuses on three key factors that influence user behavior: motivation, ability, and trigg...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/125992/1/125992.pdf https://ir.uitm.edu.my/id/eprint/125992/ |
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