The mediating roles of e-satisfaction and e-trust relationships between website features of travel agencies and online purchase intention among Malaysian generation Z

This study addresses a significant theoretical and empirical void by examining the precise mechanisms through which travel agencies' website features influence the online purchase intention of Malaysian Generation Z, specifically investigating the serial mediating roles of e-satisfaction and e-...

Full description

Bibliographic Details

Main Author:	Anas, Muhammad Saufi
Format:	Thesis
Language:	en
Published:	2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/125871/1/125871.pdf https://ir.uitm.edu.my/id/eprint/125871/
Tags:	Add Tag No Tags, Be the first to tag this record!