Analysis of design elements on soda drink packaging in influencing youth consumer purchase decision

The development of the Fast-Moving Consumer Goods (FMCG) sector shows a high upward trend and is growing rapidly. There are many brands of products for this sector in the market and it creates a great competition. Young generations are seen as target consumers who contribute to this sector. Packagin...

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Bibliographic Details

Main Authors:	Alias, Siti Sharina, Che Din, Sharkawi
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perak 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/125292/1/125292.pdf https://doi.org/10.24191/idealogy.v10i2.793 https://ir.uitm.edu.my/id/eprint/125292/ https://idealogyjournal.com/
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