Hyper-local branding of Perak cuisine: a conceptual framework through Stuart Hall’s encoding/decoding model

This conceptual paper examines the potential of hyper-local branding to preserve and promote Perak's culinary heritage through the lens of Stuart Hall’s Encoding/Decoding Model. Hyper-local branding foreground’s regional identity, cultural narratives, and authenticity in local cuisine, yet the...

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Bibliographic Details

Main Authors:	Abdullah, Anwar Fikri, Sulaiman, Shahrunizam, Mhd Nor, Muhammad Nor Razin, Wan Muhammad Zulkifli, Wan Nurul Izzati
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perak 2025
Subjects:	Heritage tourism. Cultural tourism Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/125263/2/125263.pdf https://doi.org/10.24191/idealogy.v10i2.879 https://ir.uitm.edu.my/id/eprint/125263/ https://idealogyjournal.com/
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