Rebranding strategies and visual identity design for Chinese online casual menswear brands
The Chinese online casual menswear market is experiencing critical challenges, including visual homogenization, a lack of culturally resonant identity, and limited strategic frameworks for rebranding. This research investigates how visual identity design—particularly through the lens of super symbol...
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| Format: | Thesis |
| Language: | en |
| Published: |
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/125072/1/125072.pdf https://ir.uitm.edu.my/id/eprint/125072/ |
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