Price It Right: enhancing teaching and learning effectiveness in marketing courses through video-based tools for innovative education

In today’s evolving educational landscape, the integration of innovative technologies is transforming teaching and learning experiences. Video-based tools have shown great potential in enhancing student engagement, comprehension, and knowledge retention. Building on insights from previous studies, P...

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Bibliographic Details

Main Authors:	Zulqernain, Nurul Syaqirah, Ibrahim, Norshamsiah, Mohd Firdaus Kozako, Intan Nurul’ain, Nik Hassan, Nik Suriati
Format:	Article
Language:	en
Published:	Faculty of Accountancy, Universiti Teknologi MARA (UiTM) Cawangan Kelantan 2025
Subjects:	Marketing Educational technology
Online Access:	https://ir.uitm.edu.my/id/eprint/124697/1/124697.pdf https://ir.uitm.edu.my/id/eprint/124697/
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