Factors influencing customers’ decisions to use Muslim friendly hotel service: a study in Selangor
In the post-pandemic era of global tourism, Muslim travellers are increasingly seeking experiences that are both comfortable and aligned with Islamic ideals and lifestyles. Malaysia, a premier location for Muslim tourism, is pivotal in offering Muslim-friendly hospitality services. Nonetheless, the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/124538/1/124538.pdf https://ir.uitm.edu.my/id/eprint/124538/ https://ejssh.uitm.edu.my |
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