Understanding consumer purchase intention for halal street food in South Korea: a case study of Malaysian Muslim travellers

The recent global increase in the Muslim population, coupled with a rising demand for halal food products, has contributed to the significant expansion of the global halal food market. This trend reflects a growing consumer interest in halal -certified products. South Korea has emerged as a popular...

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Bibliographic Details

Main Authors:	Abu Bakar, Ahmad Redhuan, Hamzah, Halipah, Azman, Aida Syazwina, Mohd Sufian, Nurul Atikah
Format:	Article
Language:	en
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2025
Subjects:	Research Citizen participation
Online Access:	https://ir.uitm.edu.my/id/eprint/124533/1/124533.pdf https://ir.uitm.edu.my/id/eprint/124533/ https://ejssh.uitm.edu.my
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