A study on service quality factors towards effect towards customer behavior intentions at Rumors Chalet, Pulau Langkawi, Kedah

The purpose of this research is to study service quality factors effect towards customer behavior intention in terms of words of mouth, price sensitivity, purchase intentions and complaint behavior. Moreover this study will identify the service quality factors effect towards customer behavior intent...

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Bibliographic Details

Main Author:	Pensil, Haryati
Format:	Student Project
Language:	en
Published:	2009
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/124508/1/124508.pdf https://ir.uitm.edu.my/id/eprint/124508/
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