Students awareness on consumer’s right: a case study at Mara University of Technology, City Campus Melaka

The study was conducted on 96 respondents comprising 48 male’s students and 48 students in Universiti Teknologi Mara Melaka City Campus (UiTM KBM) to ascertain awareness level among both categories on their consumer rights. It indicates that majority of students is highly aware about the consumer ba...

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Bibliographic Details

Main Author:	Omar, Muhamad Anas
Format:	Student Project
Language:	en
Published:	2008
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Higher Education
Online Access:	https://ir.uitm.edu.my/id/eprint/124416/1/124416.pdf https://ir.uitm.edu.my/id/eprint/124416/
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