The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia
Media plays a crucial role in shaping public understanding, particularly in religious education. Television, as a mass communication tool, influences audiences through informative and engaging content. This study examines the effectiveness of the Al-Kuliyyah television program in delivering Islamic...
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| Format: | Article |
| Language: | en |
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Faculty of Communication & Media Studies
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/124113/1/124113.pdf https://ir.uitm.edu.my/id/eprint/124113/ https://journal.uitm.edu.my/ojs/index.php/e-JOMS/index |
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| _version_ | 1847097776194715648 |
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| author | Mohamad Kamal, Rusydi Ibrahim, Noor Afzaliza Nazira Jamri, Mohamad Hafifi Sultan Mohideen, Rosilawati Samar, Amir Nor Azan Sah Allam, Siti Nur Shahidah |
| author_facet | Mohamad Kamal, Rusydi Ibrahim, Noor Afzaliza Nazira Jamri, Mohamad Hafifi Sultan Mohideen, Rosilawati Samar, Amir Nor Azan Sah Allam, Siti Nur Shahidah |
| author_sort | Mohamad Kamal, Rusydi |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Media plays a crucial role in shaping public understanding, particularly in religious education. Television, as a mass communication tool, influences audiences through informative and engaging content. This study examines the effectiveness of the Al-Kuliyyah television program in delivering Islamic educational communication and guiding Muslim lifestyles in Malaysia. Using a mixed-methods approach, including surveys, interviews, and audience analysis, the research evaluates the program’s impact on viewers' religious knowledge, attitudes, and practices. Findings suggest that Al-Kuliyyah enhances Islamic awareness, fosters moral values, and influences personal and social behavior. However, media competition, audience engagement, and digital transformation remain key challenges. The study highlights the significance of religious broadcasting and proposes strategies for improving its effectiveness in contemporary media landscapes, including content diversification, digital engagement, and audience-centered programming. |
| format | Article |
| id | my.uitm.ir-124113 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2025 |
| publisher | Faculty of Communication & Media Studies |
| record_format | eprints |
| spelling | my.uitm.ir-1241132025-10-13T09:34:34Z https://ir.uitm.edu.my/id/eprint/124113/ The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia Mohamad Kamal, Rusydi Ibrahim, Noor Afzaliza Nazira Jamri, Mohamad Hafifi Sultan Mohideen, Rosilawati Samar, Amir Nor Azan Sah Allam, Siti Nur Shahidah Islam Social change Television broadcasting Media plays a crucial role in shaping public understanding, particularly in religious education. Television, as a mass communication tool, influences audiences through informative and engaging content. This study examines the effectiveness of the Al-Kuliyyah television program in delivering Islamic educational communication and guiding Muslim lifestyles in Malaysia. Using a mixed-methods approach, including surveys, interviews, and audience analysis, the research evaluates the program’s impact on viewers' religious knowledge, attitudes, and practices. Findings suggest that Al-Kuliyyah enhances Islamic awareness, fosters moral values, and influences personal and social behavior. However, media competition, audience engagement, and digital transformation remain key challenges. The study highlights the significance of religious broadcasting and proposes strategies for improving its effectiveness in contemporary media landscapes, including content diversification, digital engagement, and audience-centered programming. Faculty of Communication & Media Studies 2025-07 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/124113/1/124113.pdf Mohamad Kamal, Rusydi and Ibrahim, Noor Afzaliza Nazira and Jamri, Mohamad Hafifi and Sultan Mohideen, Rosilawati and Samar, Amir Nor Azan and Sah Allam, Siti Nur Shahidah (2025) The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia. (2025) e-Journal of Media and Society (e-JOMS) <https://ir.uitm.edu.my/view/publication/e-Journal_of_Media_and_Society_=28e-JOMS=29.html>, 8 (2). pp. 11-17. ISSN 2682-9193 https://journal.uitm.edu.my/ojs/index.php/e-JOMS/index |
| spellingShingle | Islam Social change Television broadcasting Mohamad Kamal, Rusydi Ibrahim, Noor Afzaliza Nazira Jamri, Mohamad Hafifi Sultan Mohideen, Rosilawati Samar, Amir Nor Azan Sah Allam, Siti Nur Shahidah The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia |
| title | The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia |
| title_full | The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia |
| title_fullStr | The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia |
| title_full_unstemmed | The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia |
| title_short | The effectiveness of the Al-Kuliyyah television program in Islamic educational communication and its influence on Muslim lifestyles in Malaysia |
| title_sort | effectiveness of the al-kuliyyah television program in islamic educational communication and its influence on muslim lifestyles in malaysia |
| topic | Islam Social change Television broadcasting |
| url | https://ir.uitm.edu.my/id/eprint/124113/1/124113.pdf https://ir.uitm.edu.my/id/eprint/124113/ https://journal.uitm.edu.my/ojs/index.php/e-JOMS/index |
| url_provider | http://ir.uitm.edu.my/ |