Synthetic authenticity and audience trust in AI-generated intangible cultural heritage: a qualitative multimodal study

In the digital era, generative AI is increasingly leveraged to craft cultural content, prompting considerations of authenticity and trust in intangible cultural heritage (ICH) dissemination. This study explores how AI-generated cultural depictions impact audience trust, introducing "synthetic a...

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Bibliographic Details

Main Authors:	Chuyao, Wang, Adzharuddin, Nor Azura
Format:	Article
Language:	en
Published:	Faculty of Communication & Media Studies 2025
Subjects:	Historic sites. Cultural property Back propagation (Artificial intelligence)
Online Access:	https://ir.uitm.edu.my/id/eprint/124111/1/124111.pdf https://ir.uitm.edu.my/id/eprint/124111/ https://journal.uitm.edu.my/ojs/index.php/e-JOMS/index
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