AI and the democratisation of storytelling: is professional journalism at risk?

The rise of artificial intelligence (AI) has revolutionized content creation, enabling anyone with a smartphone and internet access to produce media that mimics professional journalism. Tools like ChatGPT, Sora, and Synthesia have made it possible to create articles, videos, and even AI-generated ne...

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Bibliographic Details
Main Authors: Ab Rashid, Faridah Hanem, Ramlan, Muhammad Azril Izuan
Format: Monograph
Language:en
Published: Universiti Teknologi MARA, Negeri Sembilan 2025
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Online Access:https://ir.uitm.edu.my/id/eprint/124108/1/124108.pdf
https://ir.uitm.edu.my/id/eprint/124108/
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Summary:The rise of artificial intelligence (AI) has revolutionized content creation, enabling anyone with a smartphone and internet access to produce media that mimics professional journalism. Tools like ChatGPT, Sora, and Synthesia have made it possible to create articles, videos, and even AI-generated news anchors. In Malaysia, AI was notably used during the 2024 state elections to translate political speeches for multilingual audiences. However, this digital empowerment also brings risks. The Malaysian Communications and Multimedia Commission (MCMC) reported over 63,000 cases of misleading content in 2024, including deepfakes and fake headlines. The misuse of AI highlights the urgent need for media literacy and regulation.