The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study
Sport tourism is widely recognised as an effective, low-cost method for marketing locations and cultures. Malaysia increased its position in this area in 2023 by hosting major sporting events, boosting its reputation as a sports tourist and holiday destination. However, research frequently fails to...
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| Format: | Article |
| Language: | en |
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Faculty of Sports Science and Recreation
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/123949/1/123949.pdf https://ir.uitm.edu.my/id/eprint/123949/ |
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| _version_ | 1845473357439434752 |
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| author | Zahari, Nuur Izzati Alyaa Supian, Kamisah Kamis, Jamilah |
| author_facet | Zahari, Nuur Izzati Alyaa Supian, Kamisah Kamis, Jamilah |
| author_sort | Zahari, Nuur Izzati Alyaa |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Sport tourism is widely recognised as an effective, low-cost method for marketing locations and cultures. Malaysia increased its position in this area in 2023 by hosting major sporting events, boosting its reputation as a sports tourist and holiday destination. However, research frequently fails to focus on the diverse and context-specific nature of event attributes, particularly in non-Western settings. This study fills that vacuum by investigating how event attributes influence tourist perceptions, visit intentions, and return likelihood in Peninsular Malaysia. To further understand these patterns, a literature review was conducted and observed from the perspective of Tourism Destination Competitiveness (TDC) Theory. This quantitative study uses a positivist research paradigm. The study's unit of analysis concentrates on spectators among sport tourists attending sporting events in Peninsular Malaysia, such as CMAS 1st Intercontinental Championship Asia/ Oceania Underwater Hockey, Beneunder Pickleball Championship and Le Tour de Langkawi (LTDL). To eliminate answer biases, data was collected using a standardised questionnaire divided into nine sections, with the majority of subjective items including 6-point Likert scale replies. A non-probability purposive sampling strategy was used to select respondents based on their relevant experiences. The sample size for the primary study was determined to be 129 respondents using G*Power analysis, which ensured adequate statistical power and precision. Prior to the main data gathering, a pilot test with 41 responders was held at the MotoGP Sepang Circuit in November 2024. The pilot test included reliability analyses using Cronbach's Alpha, which revealed good to excellent internal consistency for all measurement scales (Sport Tourism Destination, Event Promotion, Event Quality, Event Satisfaction, and Event Attachment), with values ranging from 0.836 to 0.929. This outcome demonstrates the instrument's dependability and high data quality. The data analysis for the pilot test was performed using IBM SPSS Statistics Version 30.0. |
| format | Article |
| id | my.uitm.ir-123949 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2025 |
| publisher | Faculty of Sports Science and Recreation |
| record_format | eprints |
| spelling | my.uitm.ir-1239492025-10-07T06:10:57Z https://ir.uitm.edu.my/id/eprint/123949/ The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study mjssr Zahari, Nuur Izzati Alyaa Supian, Kamisah Kamis, Jamilah GV Recreation. Leisure Physical measurements. Physical tests, etc. Sport tourism is widely recognised as an effective, low-cost method for marketing locations and cultures. Malaysia increased its position in this area in 2023 by hosting major sporting events, boosting its reputation as a sports tourist and holiday destination. However, research frequently fails to focus on the diverse and context-specific nature of event attributes, particularly in non-Western settings. This study fills that vacuum by investigating how event attributes influence tourist perceptions, visit intentions, and return likelihood in Peninsular Malaysia. To further understand these patterns, a literature review was conducted and observed from the perspective of Tourism Destination Competitiveness (TDC) Theory. This quantitative study uses a positivist research paradigm. The study's unit of analysis concentrates on spectators among sport tourists attending sporting events in Peninsular Malaysia, such as CMAS 1st Intercontinental Championship Asia/ Oceania Underwater Hockey, Beneunder Pickleball Championship and Le Tour de Langkawi (LTDL). To eliminate answer biases, data was collected using a standardised questionnaire divided into nine sections, with the majority of subjective items including 6-point Likert scale replies. A non-probability purposive sampling strategy was used to select respondents based on their relevant experiences. The sample size for the primary study was determined to be 129 respondents using G*Power analysis, which ensured adequate statistical power and precision. Prior to the main data gathering, a pilot test with 41 responders was held at the MotoGP Sepang Circuit in November 2024. The pilot test included reliability analyses using Cronbach's Alpha, which revealed good to excellent internal consistency for all measurement scales (Sport Tourism Destination, Event Promotion, Event Quality, Event Satisfaction, and Event Attachment), with values ranging from 0.836 to 0.929. This outcome demonstrates the instrument's dependability and high data quality. The data analysis for the pilot test was performed using IBM SPSS Statistics Version 30.0. Faculty of Sports Science and Recreation 2025-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/123949/1/123949.pdf Zahari, Nuur Izzati Alyaa and Supian, Kamisah and Kamis, Jamilah (2025) The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study. (2025) Malaysian Journal of Sport Science and Recreation <https://ir.uitm.edu.my/view/publication/Malaysian_Journal_of_Sport_Science_and_Recreation.html>, 21 (2): 3. pp. 1-13. ISSN 1823-3198 10.24191/mjssr.v21i2.7091 10.24191/mjssr.v21i2.7091 10.24191/mjssr.v21i2.7091 |
| spellingShingle | GV Recreation. Leisure Physical measurements. Physical tests, etc. Zahari, Nuur Izzati Alyaa Supian, Kamisah Kamis, Jamilah The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study |
| title | The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study |
| title_full | The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study |
| title_fullStr | The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study |
| title_full_unstemmed | The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study |
| title_short | The influence of event attributes on sport tourism destinations in Peninsular Malaysia: a preliminary study |
| title_sort | influence of event attributes on sport tourism destinations in peninsular malaysia: a preliminary study |
| topic | GV Recreation. Leisure Physical measurements. Physical tests, etc. |
| url | https://ir.uitm.edu.my/id/eprint/123949/1/123949.pdf https://ir.uitm.edu.my/id/eprint/123949/ |
| url_provider | http://ir.uitm.edu.my/ |