From login to loyalty: the mediating role of trust in digital banking readoption

The digital transformation of Malaysia’s banking sector has reshaped how customers engage with financial services. While the adoption of digital banking surged during the COVID-19 pandemic, sustaining user engagement remains a challenge. Concerns regarding security, usability, and trust have led to...

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Bibliographic Details

Main Authors:	Hassan, Suzana, Bujang, Imbarine, Othman, Nor Azairiah Fatimah, Jati, Muhamad Khodri Kholib
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA Selangor 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/123884/1/123884.pdf https://ir.uitm.edu.my/id/eprint/123884/ https://journal.uitm.edu.my/ojs/index.php/JEEIR
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