Service quality of Maybank towards their customers

Customer satisfaction and promotions are related regarding the service quality of a service provider. In the banking industry, service quality is important in order to retain their customer and attract new ones. Using the banking industry as the setting, the researcher evaluates the satisfaction of...

Full description

Bibliographic Details

Main Author:	Khairuddin, Solahuddin
Format:	Student Project
Language:	en
Published:	2001
Subjects:	Marketing Customer services. Customer relations Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/123871/1/123871.pdf https://ir.uitm.edu.my/id/eprint/123871/
Tags:	Add Tag No Tags, Be the first to tag this record!