Relationship marketing in business

Business or entrepreneurship depends on marketing activities to ensure their business is sustained and lasting. Marketing activities such as buying and selling required the buyer and seller to have a relationship. Relationships between buyers and sellers have existed since humans began trading goods...

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Bibliographic Details

Main Authors:	Ali, Noor Malinjasari, Mat Salleh, Suzila, Hamzah, Siti Fatimah Mardiah, Mohamed Nor, Raslina, Mohd Noor, Hasmida, Mokhlas, Hasmi, Borhanuddin, Rahayu Izwani, Kamaruddin, Kardina, Setia, Roszainora, Mohammed, Noor Hafiza
Format:	Monograph
Language:	en
Published:	Universiti Teknologi MARA, Terengganu 2025
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/123735/1/123735.pdf https://ir.uitm.edu.my/id/eprint/123735/
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