Relationship marketing in business
Business or entrepreneurship depends on marketing activities to ensure their business is sustained and lasting. Marketing activities such as buying and selling required the buyer and seller to have a relationship. Relationships between buyers and sellers have existed since humans began trading goods...
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| Main Authors: | , , , , , , , , , |
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| Format: | Monograph |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Terengganu
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/123735/1/123735.pdf https://ir.uitm.edu.my/id/eprint/123735/ |
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| _version_ | 1850177009958780928 |
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| author | Ali, Noor Malinjasari Mat Salleh, Suzila Hamzah, Siti Fatimah Mardiah Mohamed Nor, Raslina Mohd Noor, Hasmida Mokhlas, Hasmi Borhanuddin, Rahayu Izwani Kamaruddin, Kardina Setia, Roszainora Mohammed, Noor Hafiza |
| author_facet | Ali, Noor Malinjasari Mat Salleh, Suzila Hamzah, Siti Fatimah Mardiah Mohamed Nor, Raslina Mohd Noor, Hasmida Mokhlas, Hasmi Borhanuddin, Rahayu Izwani Kamaruddin, Kardina Setia, Roszainora Mohammed, Noor Hafiza |
| author_sort | Ali, Noor Malinjasari |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Business or entrepreneurship depends on marketing activities to ensure their business is sustained and lasting. Marketing activities such as buying and selling required the buyer and seller to have a relationship. Relationships between buyers and sellers have existed since humans began trading goods and services (Wilson, 1995). Parvatiyar and Sheth (2000) observe that relationship marketing roots were in the preindustrial age. Over the years, it has developed to be one of the most discussed marketing issues in today‟s competitive business world (Egan & Harker, 2005). Berry (1983) is the first author who proposed relationship marketing in the professional context. He defines it as attracting, maintaining and enhancing customer relationships in multi-service organizations. Copulsky and Wolf (1990) define relationship marketing as a construct that combines elements of general advertising, sales promotion and direct marketing in order to create more effective and efficient ways of reaching customers. |
| format | Monograph |
| id | my.uitm.ir-123735 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2025 |
| publisher | Universiti Teknologi MARA, Terengganu |
| record_format | eprints |
| spelling | my.uitm.ir-1237352025-11-16T02:09:57Z https://ir.uitm.edu.my/id/eprint/123735/ Relationship marketing in business Ali, Noor Malinjasari Mat Salleh, Suzila Hamzah, Siti Fatimah Mardiah Mohamed Nor, Raslina Mohd Noor, Hasmida Mokhlas, Hasmi Borhanuddin, Rahayu Izwani Kamaruddin, Kardina Setia, Roszainora Mohammed, Noor Hafiza Malaysia Business or entrepreneurship depends on marketing activities to ensure their business is sustained and lasting. Marketing activities such as buying and selling required the buyer and seller to have a relationship. Relationships between buyers and sellers have existed since humans began trading goods and services (Wilson, 1995). Parvatiyar and Sheth (2000) observe that relationship marketing roots were in the preindustrial age. Over the years, it has developed to be one of the most discussed marketing issues in today‟s competitive business world (Egan & Harker, 2005). Berry (1983) is the first author who proposed relationship marketing in the professional context. He defines it as attracting, maintaining and enhancing customer relationships in multi-service organizations. Copulsky and Wolf (1990) define relationship marketing as a construct that combines elements of general advertising, sales promotion and direct marketing in order to create more effective and efficient ways of reaching customers. Universiti Teknologi MARA, Terengganu 2025 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/123735/1/123735.pdf Ali, Noor Malinjasari and Mat Salleh, Suzila and Hamzah, Siti Fatimah Mardiah and Mohamed Nor, Raslina and Mohd Noor, Hasmida and Mokhlas, Hasmi and Borhanuddin, Rahayu Izwani and Kamaruddin, Kardina and Setia, Roszainora and Mohammed, Noor Hafiza (2025) Relationship marketing in business. (2025) Bulletin. Universiti Teknologi MARA, Terengganu. |
| spellingShingle | Malaysia Ali, Noor Malinjasari Mat Salleh, Suzila Hamzah, Siti Fatimah Mardiah Mohamed Nor, Raslina Mohd Noor, Hasmida Mokhlas, Hasmi Borhanuddin, Rahayu Izwani Kamaruddin, Kardina Setia, Roszainora Mohammed, Noor Hafiza Relationship marketing in business |
| title | Relationship marketing in business |
| title_full | Relationship marketing in business |
| title_fullStr | Relationship marketing in business |
| title_full_unstemmed | Relationship marketing in business |
| title_short | Relationship marketing in business |
| title_sort | relationship marketing in business |
| topic | Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/123735/1/123735.pdf https://ir.uitm.edu.my/id/eprint/123735/ |
| url_provider | http://ir.uitm.edu.my/ |