Aesthetic coherence in omnichannel retail: visual arts and consumer engagement in Malaysia

This study examines the strategic role of visual arts in bridging online and offline retail experiences within Malaysia’s dynamic and multicultural market. As omnichannel retailing becomes increasingly critical, retailers struggle to create cohesive consumer journeys across digital and physical touc...

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Bibliographic Details

Main Authors:	Amer, Afizan, Ibrahim, Irwan, Selamat, Hayyum Suleikha, Ahmad Apandi, Anas Afandi, Sundram, Veera Pandiyan Kaliani
Format:	Article
Language:	en
Published:	Faculty of Art and Design 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations N Visual arts (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/123508/1/123508.pdf https://ir.uitm.edu.my/id/eprint/123508/ https://journal.uitm.edu.my/ojs/index.php/IJAD
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