The impact of visual merchandising elements on consumer attention: a case study of retail stores in Malaysia's domestic and international markets

Visual merchandising plays the largest role of influencing the consumer behavior and buying behavior in retail stores. This study looks into the influence of visual merchandising materials like color palette, design of the layout, lighting, signs, and arrangement of goods to the attention given by t...

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Bibliographic Details

Main Authors:	Megat Zambri, Megat Amirul Ashraf, Saleh, Maarof, Megat Zambri, Wan Anis Aqilah
Format:	Article
Language:	en
Published:	Faculty of Art and Design 2025
Subjects:	HF Commerce Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/123456/1/123456.pdf https://ir.uitm.edu.my/id/eprint/123456/ https://journal.uitm.edu.my/ojs/index.php/IJAD
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