The impact of visual merchandising elements on consumer attention: a case study of retail stores in Malaysia's domestic and international markets
Visual merchandising plays the largest role of influencing the consumer behavior and buying behavior in retail stores. This study looks into the influence of visual merchandising materials like color palette, design of the layout, lighting, signs, and arrangement of goods to the attention given by t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Art and Design
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/123456/1/123456.pdf https://ir.uitm.edu.my/id/eprint/123456/ https://journal.uitm.edu.my/ojs/index.php/IJAD |
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