The impact of non-pricing tools of revenue management on the performance of hotels in Malaysia
Revenue Management (RM) is a strategic approach that entails allocating appropriate capacity to specific customer segments at optimal prices to maximise revenue. In the past decade, scholarly investigations into hotel revenue management have consistently focused on examining pricing strategies. Even...
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| Format: | Thesis |
| Language: | en |
| Published: |
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/122885/1/122885.pdf https://ir.uitm.edu.my/id/eprint/122885/ |
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