The influence of user-generated content (UGC) and social tagging on corporate reputation in higher education institutions (HEI)

Higher Education Institutions (HEIs) face increasing competition in attracting students, and corporate reputation plays a vital role. This study examines the impact of user-generated content (UGC) and social tagging on the corporate reputation of Universiti Teknologi MARA (UiTM). Despite the recogni...

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Bibliographic Details

Main Authors:	Anuar, Aisyah Nadhirah, Saiful Bahry, Farrah Diana, Wahi Anuar, Muhammad Asyraf
Format:	Article
Language:	en
Published:	Faculty of Information Management 2025
Subjects:	Social aspects. Social marketing Higher Education
Online Access:	https://ir.uitm.edu.my/id/eprint/122281/1/122281.pdf https://ir.uitm.edu.my/id/eprint/122281/ https://journal.uitm.edu.my/ojs/index.php/JIKM
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