The influence of user-generated content (UGC) and social tagging on corporate reputation in higher education institutions (HEI)
Higher Education Institutions (HEIs) face increasing competition in attracting students, and corporate reputation plays a vital role. This study examines the impact of user-generated content (UGC) and social tagging on the corporate reputation of Universiti Teknologi MARA (UiTM). Despite the recogni...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Information Management
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/122281/1/122281.pdf https://ir.uitm.edu.my/id/eprint/122281/ https://journal.uitm.edu.my/ojs/index.php/JIKM |
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