Entrepreneurial threads: the transformative impact of Tiktok on fashion industry dynamics
Social media specially fashion media, appears to be consolidating its power structure and attempting to take over public spheres to increase its influence. Social media, utilizing advanced algorithms and emotional marketing, is shifting away from traditional marketing methods focused on the commodit...
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| Format: | Monograph |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Terengganu
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/122124/1/122124.pdf https://ir.uitm.edu.my/id/eprint/122124/ |
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