Global entrepreneurial strategy: community-based tourism approach

Community-based approach in tourism sector is one of the global entrepreneur strategies. By empowering local communities and incorporating their cultural heritage into tourist offerings, the destinations can create unique and engaging experiences for visitors while supporting local economies and pre...

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Bibliographic Details

Main Authors:	Yahya, Mohd Supian, Tuan Yusof, Tuan Amruhasan, Kamardin, Siti Mahirah, Abu Bakar, Muhammad Firdaus, Hedzer, Muhammad Fitri, Saffian, Muhammad Haikal, T.K. Muthu Koya Thangal, Thahira Bibi
Other Authors:	TKM Thangal, Thahira Bibi
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang 2025
Subjects:	Travel and the state. Tourism Heritage tourism. Cultural tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/122064/1/122064.pdf https://ir.uitm.edu.my/id/eprint/122064/
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