Global entrepreneurial strategy: community-based tourism approach
Community-based approach in tourism sector is one of the global entrepreneur strategies. By empowering local communities and incorporating their cultural heritage into tourist offerings, the destinations can create unique and engaging experiences for visitors while supporting local economies and pre...
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| Main Authors: | , , , , , , |
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| Format: | Book Section |
| Language: | en |
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Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/122064/1/122064.pdf https://ir.uitm.edu.my/id/eprint/122064/ |
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| Summary: | Community-based approach in tourism sector is one of the global entrepreneur strategies. By empowering local communities and incorporating their cultural heritage into tourist offerings, the destinations can create unique and engaging experiences for visitors while supporting local economies and preserving cultural traditions. This case study highlighted the importance of cultural empowerment in global activities and provide valuable insights for the management organizations, entrepreneurs, and policymakers looking to enhance the sustainability and competitiveness of their tourism offerings. |
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