Acquisition as entry modes: winning or losing?

This study assesses either acquisition of KD Hotel is the wise decision made by Malazure Eko Group due to the difference aspects crossroads of Europe and Asia culture as well as values. The analysis is based on a qualitative and quantitative approach where an interview was conducted with the hotel g...

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Bibliographic Details

Main Authors:	Mohd Salleh, Rezashah, Seth, Mohd Hareth, Shaharuddin, Nur Diyana, Syed Ahmad Razali, Syed Hasif Emir, T.K. Muthu Koya Thangal, Thahira Bibi, Mohd Yassin, Yasni Nurul Huda
Other Authors:	TKM Thangal, Thahira Bibi
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang 2025
Subjects:	Travel and state. Tourism Investment, capital formation, speculation
Online Access:	https://ir.uitm.edu.my/id/eprint/121964/1/121964.pdf https://ir.uitm.edu.my/id/eprint/121964/
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