Acquisition as entry modes: winning or losing?
This study assesses either acquisition of KD Hotel is the wise decision made by Malazure Eko Group due to the difference aspects crossroads of Europe and Asia culture as well as values. The analysis is based on a qualitative and quantitative approach where an interview was conducted with the hotel g...
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| Main Authors: | , , , , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/121964/1/121964.pdf https://ir.uitm.edu.my/id/eprint/121964/ |
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| Summary: | This study assesses either acquisition of KD Hotel is the wise decision made by Malazure Eko Group due to the difference aspects crossroads of Europe and Asia culture as well as values. The analysis is based on a qualitative and quantitative approach where an interview was conducted with the hotel general manager and questionnaires were distributed for further clarification. It’s been found that the acquisition made by Malazure Eko Group to purchase the hotel is successful as it is in a strong position and needs to focused on marketing development to sustain its position among the other competitors |
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