Digital marketing innovation for fish crackers msmes in Selat Nenek, Batam City

This article explores digital marketing innovations applied to micro, small, and medium enterprises (MSMEs) producing fish crackers in the Selat Nenek area, Batam City. The main focus of this study is to investigate how the use of digital technologies can enhance the competitiveness and expand the m...

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Bibliographic Details

Main Authors:	Prasetyo, Yoga, Tanjung, Rona, Raihana, ., Siregar, Hanafi
Other Authors:	Zainodin @ Zainuddin, Aznilinda
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang 2025
Subjects:	Telemarketing. Internet marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/121922/1/121922.pdf https://ir.uitm.edu.my/id/eprint/121922/
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