Consumer purchasing behavior for local meat among Malaysian: a conceptual paper

Malaysia has experienced significant economic growth in recent decades, and its prosperity has accounted for an increase in meat consumption. The demand for meat in Malaysia exceeds the supply, leading to a reliance on imported meat to satisfy consumers' needs. Therefore, it is important to und...

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Bibliographic Details

Main Authors:	Ali, Norfariza Mohd, Abd Ghani, Rosmah, Shaari, Nur Fatihah, Isahak, Siti Nordiyana, Ali@Saip, Azman, Abu Bakar, Bazri
Format:	Article
Language:	en
Published:	UiTM Cawangan Johor 2025
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/121259/1/121259.pdf https://ir.uitm.edu.my/id/eprint/121259/
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