Social media and local tourist intentions: community-based tourism in Kota Belud, Sabah

Community-based tourism (CBT) is one of the key drivers of sustainable rural development, offering both economic and cultural benefits to local communities. This research explores the factors that influence local tourists’ intentions to visit CBT destinations by applying the Theory of Planned Behavi...

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Bibliographic Details

Main Authors:	Jainol, Nur Fikri, Fatt, Boyd Sun, Mogindol, Spencer Hedley
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2025
Subjects:	Technological change Information technology. Information systems
Online Access:	https://ir.uitm.edu.my/id/eprint/120860/1/120860.pdf https://ir.uitm.edu.my/id/eprint/120860/ https://voa.uitm.edu.my/v1/
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